My Story

In 2015 I did not see truth in advertising, I saw twenty somethings selling me anti-wrinkle creams. My silver-grey hair was not cool. No one was encouraging me to #ditch-the-dye!

In fact, it was this very lack of age diversity within the fashion and beauty industry that motivated my choices. How could l ignore the blatant ageism?! I was not ready to accept that age was something to fear. I would not surrender my worth as a vibrant, powerful, relevant, sexy, and just-freaking-getting-started women, to a youth-obsessed advertising culture. The same industry that was happily benefiting from my mega-spending demographic, was not representing us in true light.

In fact, they were hiding us! Burying us alive in the culture, as if women spontaneously disappear off the earth at age 30. I became determined to redefine how women were represented, how our culture sees beauty, but first I had to redefine how we see aging. Easier said than done. What followed were a lot of No's, and my own personal journey into yes!

Yes to my worth, my authenticity, my creativity, my intuition, my true radiance. Yes to my "second act", to my life! I spent the first half of my life saying yes to others. Yes to a story of me as defined by family, strangers, education, indoctrination, social experiences, and cultural conditioning. Setting our goals, defining the boundaries of our lives through these distorted perspectives is common to this human experience. I was ready to find my way back to self, my true self. We are not our fears, anger, addictions or afflictions. We are not even our successes, accomplishments and most definitely NOT our false beliefs.
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I am sincerely honored you are here, my desire is to share with you what I have learned, through unmuting my voice and opening my heart, maybe my story can be a source of inspiration, motivation, a humble offering of a strangers hand as as you step out into unfamiliar spaces.